The Journey of The Pageant Gurus: A Narrative of Passion and Purpose
- Guru
- May 12
- 4 min read
Updated: May 16

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Discussing all things pageantry, Guru & Emma, aka The Pageant Gurus, delve into the multifaceted world of beauty pageants with an enthusiasm that is both infectious and inspiring. They firmly believe in the transformative potential of pageants in today's society, recognizing how these events can serve as platforms for empowerment, self-expression, and personal growth.
The World's 1st duo pageant vloggers and India's prominent pageant vloggers, have passionately covered national and international pageants, providing in-depth analysis and engaging content that educates and entertains audiences worldwide about the beauty and significance of pageantry.

Guru has been a Pageant historian ever since he saw Miss World 1992, his first pageant. This intrigue turned into interest in a few years when India won both the Miss Universe and Miss World titles in 1994. By the year 2000, this turned to passion with the historic hat trick win for India as Lara Dutta, Priyanka Chopra & Dia Mirza bagged their international crowns.
Guru is obsessed about pageants. He lives, eats, drinks pageants daily. In 2011, he went to Sao Paulo Brazil to witness his first in person Miss Universe Contest, followed by 2013 in Moscow, Russia and more recently 2022 for Miss Grand International in Jakarta Indonesia.
In 2023 he committed to take this passion to a new level by etching the tattoo - defining his purpose.

Emma met Guru through a common friend in 2006. Little did she know that after 15 years she will be joining forces to start The Pageant Gurus, to speak up against the bullying Harnaaz Kaur Sandhu faced during her reign as Miss Universe 2021!
Their mission goes beyond mere commentary; they aim to highlight the profound impact that pageantry can have on individuals and communities alike. In their discussions, Guru & Emma explore a wide array of topics related to pageantry, from the intricate preparation involved in competing to the broader cultural implications of beauty standards. They engage in lively banter, sharing their unique perspectives while also inviting their audience to reflect on the evolving nature of pageants in the modern world. Their excitement is palpable as they tackle everything from the rigorous training regimens and talent showcases to the emotional journeys that contestants experience throughout the competition.

Furthermore, the duo emphasizes the importance of inclusivity and diversity within the pageant industry, advocating for a broader representation that reflects the rich tapestry of society. They believe that pageants can challenge stereotypes and promote positive change, ultimately paving the way for a more accepting and understanding world. Through their platform, Guru & Emma seek not only to entertain but also to educate and inspire, making it clear that pageantry is about much more than just crowns and sashes; it is about building confidence, fostering community, and celebrating individuality.
In essence, their discussions serve as a vibrant tapestry of thoughts, views, and experiences that resonate with both pageant enthusiasts and newcomers alike. They invite everyone to join them on this journey, as they explore the myriad facets of pageantry and its potential to shape lives and cultures in profound ways. The universe of pageantry is vast and full of possibilities, and with Guru & Emma leading the conversation, there is no limit to what can be discovered and celebrated.

With an ambition to curate and nurture a sensible and sensitive, yet enthusiastic and opinionated community together, they been able to gain a growing fan base of over 8,200 Youtube followers, over 300 pieces of entertaining and educational content, over 17,250 watch hours, over 665,000 views and a global audience that pans across Asia, Middle East, Americas, Europe and Africa. Not to forget their witty Instagram reels, one of which went viral with 1.8M views!
Over the years, The Pageant Gurus have become a voice of influence and authority within the pageant industry. Their ability to present informative and engaging content has had overwhelming positive response from queens, aspiring pageant queen, organisers and enthusiasts.
From predicting contest winners with great precision, to mentoring queens women aspiring to join this industry, to being part of panels discussions and raising their voice on important issues, Guru and Emma are pioneers of sorts.
Guru's decades of pageant knowledge, in depth analytical point of view and calm aura when mixed with Emma's bold & brutally honest perspective on the world of Pageantry, brings a refreshing and entertaining twist - perfect balance of Yin and Yang.
A fast growing channel, and with their fun and quintessential style of presentation, they take pride and joy to not only entertain but also to educate their viewers on important social issues, be it relating to women empowerment, anti-bullying and of course nurturing a harmonious community within these culturally diverse backgrounds that these beauty queens hail from.
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More about The Pageant Gurus
Guru, born and raised in New Delhi, India, is a Post graduate in Economics from DSE. He is a seasoned banking and marketing professional with over two decades of experience with leading organizations. He is also a self-taught artist and has showcased his paintings in numerous exhibitions. A passionate traveler, he has visited over 30 countries. He enjoys astrology, tarot card reading, loves food, whistling, watching horror movies, and adores his furry friend Teddy. He is currently based out of the UAE.
Emma is a former Business Development & Branding professional and a Student of Egyptology from Harvard University. After quitting the corporate world decades ago, she works as a Freelance research writer and a Spiritual healer. Emma is a die hard football fan, lover of Poetry from the Elizabethan era, was a trained opera singer and loves to spend her spare time baking, painting and playing guitar. She currently resides in New Delhi, with her Sheepdog (Daughter), Bubbles.
"The views and opinions expressed by The Pageant Gurus on their show are solely their own and are personal, they do not necessarily reflect the views or positions of any entities they represent. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research Fair use is a use permitted by copyright statute that might otherwise be infringing."
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